Award-winning toys for 2025—Designed in Japan, shipped from the UK.
Toys That Spark Curiosity
Designed around toddlers’ natural curiosity, our toys encourage trial and error — sparking one discovery after another.
Discover more from People Co.
Alongside 1curiosity, we offer a wider range of baby and toddler toys developed in Japan, with more coming to the UK.
Please explore our global site to discover more.
About 1curiosity
1curiosity toys are designed to inspire the natural curiosity of young toddlers. Our open-ended toys allow their natural sense of wonder to flourish as they grow, encouraging them to touch, explore, and imagine at their own pace.
Our Process
Through our research, we built a global database about curiosity. Every toy we make is inspired by the insights and hypotheses drawn from this data.
The Exhibition
You may wonder why our toys are shaped a certain way, or how your child might play with them. Our interactive 1curiosity exhibition allows you to get to know our products while the little ones participate in activities that spark their curiosity.