Brand Story
The Curiosity of Babies and Toddlers
Through our research on children worldwide, we discovered a universal fascination with household objects. This innate curiosity drives them to explore and experiment, often imitating adults.
Our toys are designed to capture the essence of this curiosity, encouraging children to touch, explore, and imagine.
The Dilemma
When we interviewed parents from around the world about their children, we found a shared dilemma:
“Exploration is a sign of curiosity, so we'd like to encourage it as much as possible.”
“But it can be dangerous, so we can’t let them do whatever they want.”
Parents everywhere shared similar feelings of wanting to nurture their child’s shift from instinctive interest as babies to more curious exploration as toddlers.
What Are Toys That "Spark Curiosity"?
Toys with fixed ways to play may inadvertently restrict curiosity at this stage.
To truly encourage curiosity, we believe that toys without “correct” ways to play are essential. They should draw out and string together moments of curiosity.
We hope our toys create many moments that spark their curiosity, and allow their inquisitive nature to thrive without limits.
About People
At People, our mission is to create moments that spark children's curiosity. For over 40 years, we have been designing and developing such toys.
By closely observing how kids play and explore, we uncover what truly drives their curiosity. This helps us create products that are equally as fun as they are essential.