Toys That Spark Curiosity
Designed by studying the natural curiosity of babies and toddlers around the world, our toys encourage trial and error in their use and combination. Children play with them gleefully, with one “curiosity” leading to the next, triggering an ongoing chain of discovery as they grow.
About 1curiosity
1curiosity helps children express their curiosity and discover the world at their own pace,
allowing their natural sense of wonder to flourish as they grow.
Our toys are designed to capture the essence of this curiosity, encouraging children to touch, explore, and imagine.
Our Process
Through our research, we built a global database about curiosity.
Every toy we make is inspired by the insights and hypotheses drawn from this data.
Exhibition
You may wonder why our toys are shaped a certain way, or how your child might play with them.
Our interactive 1curiosity exhibition allows you to get to know our products while children participate
in activities designed to spark their curiosity.